Transport for London are aware that they negotiate a tricky relationship with black cabbies and private hire drivers. OnRoute magazine was developed to give this relationship a voice and to become a go to source for all new legislation, news and information to make a taxi drivers life more informed.
The original brief was to redesign the existing publication, this then developed into an ongoing project, designing each issue and creating infographics and illustrations where necessary to bring the content to life.
With bespoke photography with a clear design featuring bit size information that can be digested at a glance alongside more indepth stories, the publication has increased in popularity so much so that there are currently no copies left available of the latest issue.
Selected examples of illustrations and infographics created for this magazine
Illustration work to bring to a life light hearted article on the slang used by taxi drivers
Illustration and bite size information make this article easily accessible
Another light hearted article looking at driver's health. Illustrations and How To diagrams created to get the message of the piece across
